Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

Netflix is not like others. They are indeed creative. That explains why they are one of the benchmarks when it comes to marketing strategy. While many top brands treat content in a boring way, Netflix took a different path. They didn’t slice it up into silos where a blog is located on one page and a newsroom for announcements is in another. 

They launched Tudum, a single, flowing, magazine-like home for everything content. Interviews, trailers, behind-the-scenes stories, quirky explainers, breaking news, sneak peeks. No walls, no silos. Just one integrated space done creatively that feels like a fan’s magazine. To us, it speaks directly and works brilliantly as well.

When you land on Tudum, the content pulls you in. And, you go from one layer to another, slowly. One minute you’re watching a teaser clip, the next you’re inside a cast interview, and then you’re reading a feature that adds new depth to the show. The transitions feel natural. 

It’s the way Netflix layers it that makes all the difference. There’s a huge featured image placed upfront to grab attention. You can see trending updates too, which keeps the page dynamic, and curated collections tie content together around a theme, “New this month” or “Inside the cast.” Even video clips and short blurbs are woven into the same scroll. Instead of separating formats into different “sections,” Tudum stacks them into one continuous experience. That layering is what makes it feel alive.

Tudum erases noise with flow. If you look deep enough, two things stand out in Tudum. One, it makes life easy. You don’t have to think about where to find something. It’s all there, from articles to interviews, podcasts, videos and news, in one continuous experience. And two, it deepens the brand. You don’t step in and out of Netflix. You live inside its universe (read: domain), content feeding more content, story feeding more story.

The way Netflix plays with Tudum’s design is just brilliant. It’s because when you make discovery effortless, people don’t just consume more content, they connect more deeply with the brand. And that connection is what keeps them coming back. Displaying content powerfully and making people enjoy it doesn’t need to be complicated. It just needs to flow and be layered with purpose.

Damn, that’s good.