Sharper Strategy, Better Conversion

What is AAR & Company?

AAR & Company is a marketing advisory firm based in Kuala Lumpur. We serve Southeast Asian businesses to be in control of their marketing push, think clearly, act strategically, and monetise better. Our work centres around building marketing strategies and systems that are practical, repeatable, and aligned with real-world challenges.

Services

We operate under three verticals. Advisory, a monthly retainer-based partnership where we serve as your plug-in marketing strategist. We help shape your direction, simplify decisions, and build a structure around your marketing activities. Templates, practical, ready-to-use marketing tools designed for lean teams and founders. These are hosted in a shared digital folder and come with step-by-step instructions, examples, and editable files. It comes along with Guides. Workshops (Coming Soon),
a series of physical or online sessions where strategic walkthroughs are shared to help you understand, plan, and implement key marketing activities without needing long-term support.

Advisory

Our Advisory works on a monthly retainer. We integrate into your team to offer strategic guidance, simplify execution, and help you make better marketing decisions. Some customers start by using our Templates, then shift into advisory when they want more direction or personalised support. If you outgrow Templates or just want a second brain on your marketing, we’ll guide the transition smoothly.

We don’t offer one-off consulting under Advisory, but we do it under Templates and Guides.

Templates

Templates are execution tools designed using Google Docs and Sheets, ready for immediate use. Guides are strategic walkthroughs for those who want to learn the how-tos for execution purposes. Advisory customers often receive personalised tools and frameworks built specifically for their needs.

After purchase, you’ll get access to a structured Google Drive folder. Everything’s organised, editable, and ready to use immediately. We also update Templates and Guides based on validated feedback and evolving best practices. You’ll automatically get the latest version in your folder, no extra charges.

Workshops

Workshops are intensive, two‑hour strategy sessions tailored for lean marketing teams that need rapid, practical solutions. You select your focus, whether it's refining brand messaging, boosting content performance, or clarifying marketing direction, then choose between the standard workshop or the enhanced “Plus” version, which includes annual access to marketing templates. Both formats can be delivered online or in person, cost‐effectively priced, and come with no ongoing commitment. Designed to diagnose a single pressing challenge and deliver immediate clarity, they provide actionable direction without wasting time on theory.

What makes these workshops different is how focused and usable they are. There’s neither generic information nor unnecessary complexity, just a deep dive into one specific issue that’s been slowing your marketing down. You’ll walk away with not just recommendations, but a proper plan of action that fits your business. It’s not meant to impress; it’s meant to work. For teams that move fast and value clarity without dragging you through unnecessary processes or overthinking.

Expected Results

Some customers see impact within the first three months, just from having a clearer strategy, process and roadmap. Others, especially those overhauling their approach, take a year or so. What we’ve learned is that when there’s a clear plan and follow-through, progress becomes a lot more predictable. The results too.

What Is Ta-daa?

Ta-daa is the editorial companion site to AAR & Company. It’s where we publish marketing ideas that shape how modern marketing is understood, challenged, and practised. While AAR & Company delivers marketing strategy, templates and guides, Ta-daa explores the thinking behind it all through insights, interviews, micro-surveys, and subtle provocations. It's where we reflect on patterns, unpack insights from real work, and share signals from the edge of what’s next.

Ta-daa is an evolving magazine of ideas curated by the marketing strategists. The content lives alongside our advisory, template or workshop services, but leans more conversational. Thoughtful, sharp, and occasionally unexpected, Ta-daa offers a peek into how we see the marketing world, what we’re questioning, and what we believe is worth paying attention to.

What Is Spotlight and Deep-Dive?

Through personalised features like Spotlight and Deep Dive, we uncover the personal stories, business decisions, marketing lessons, and even missteps that shaped the journeys of emerging entrepreneurs and professionals. It's not just about success, but the behind-the-scenes reality that often goes untold. By bringing these stories to light, Ta-daa offers readers a source of inspiration, perspective, and connection. It's where experience meets reflection, curated not to just impress, but to remind us that growth comes from doing, trying, failing, and trying again.

Inquiry

If you’re considering our services but need help deciding what’s right for you, reach out to us. We typically respond almost immediately.

Get Started

To get started, visit aarand.co. After that, choose either Advisory, Templates or Workshops. Fill up the form. Then, complete the payment process. For Advisory, you are subject to a month-to-month fee. For Templates, you are charged once a year on the date you signed up.