Hasannudin Saidin, CEO Coach Of Rubah Associates

On The Other Heart of Entrepreneurship

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Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship
Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship

The surgeons restored blood flow to my body. In those weeks of physical limitation, I turned my attention to another heart — what in my tradition is called the qalb.

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Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos
Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos

That experience changed how I think about work, problem-solving, and leadership.

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Marilyn Yim Of Way Forward, On Building High-Value Professional Relationships
Marilyn Yim Of Way Forward, On Building High-Value Professional Relationships

That growth is at your fingertips; you just need a few know-how foundational skills.

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What Is?

What Is
What Is Intent In Marketing, And How Does It Work?
What Is Intent In Marketing, And How Does It Work?

Intent in marketing operates by collecting and reading signals of their behaviour.

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What Is Branding, And How Does It Work?
What Is Branding, And How Does It Work?

While marketing is asking someone to buy from you, branding is the reason they choose you over a cheaper competitor.

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What Is A Digital Asset, And How Does It Work?
What Is A Digital Asset, And How Does It Work?

Your digital asset portfolio isn't just a collection of random links but a highly integrated engine.

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What Is A Mood Board, And How Does It Work?
What Is A Mood Board, And How Does It Work?

Unlike the marketing blueprint, a mood board is the visual blueprint that helps the stakeholders understand the design and other creative direction proposed.

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Can your marketing deliver growth?
Audit your capability.

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News

News
AAR & Company Introduces New Website Design To Expand Marketing Advisory Services Across Southeast Asia
AAR & Company Introduces New Website Design To Expand Marketing Advisory Services Across Southeast Asia

The visitor will know what we do, and why they must choose us, in less than a minute.

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AAR & Company Partners With Interconnect United To Bring Marketing Advisory To Public Sectors and Higher Learning Institutions In Malaysia
AAR & Company Partners With Interconnect United To Bring Marketing Advisory To Public Sectors and Higher Learning Institutions In Malaysia

Interconnect United, an emerging consulting company specialising in talent acquisition, financial management, and employer branding, has a strong presence in the Malaysian public and education sectors.

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AAR & Company Launches Pay-As-You-Go Advisory For Malaysia And Singapore Businesses
AAR & Company Launches Pay-As-You-Go Advisory For Malaysia And Singapore Businesses

Businesses can now bring a credible CMO onto their team to fix their marketing for good without heavy financial commitments.

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How-To

How-To
How To Scale Your Marketing Results Without Increasing The Ad Budget
How To Scale Your Marketing Results Without Increasing The Ad Budget

To scale marketing to a whole new level without increasing ad spend, you must balance these two things.

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How To Build Referral Programs That Work, When Most Actually Don’t
How To Build Referral Programs That Work, When Most Actually Don’t

Asking for a referral before the customer has experienced the value of your product is a wasted effort.

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How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic
How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic

There are three ways you can immediately execute to acquire direct traffic.

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How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide
How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide

To achieve it, the ultimate way to do more is by doing less.

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Beware: This Is How Big Brands Are Gaming AI To Win Search

The lesson here is simple. Blindly trusting AI-curated recommendations is a massive trap.

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Insights

Featured
Beware: This Is How Big Brands Are Gaming AI To Win Search
Beware: This Is How Big Brands Are Gaming AI To Win Search

Blindly trusting AI-curated recommendations is a massive trap.

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The 4,000% Turnaround: How Lip-Bu Tan Used Partnerships To Rebuild Cadence
The 4,000% Turnaround: How Lip-Bu Tan Used Partnerships To Rebuild Cadence

When a business struggles to scale, the fastest path to market dominance is to stay calm, look outward, align with your ecosystem, come up with a win-win synergy via partnerships and build a solution that makes you impossible to replace.

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Can A CMO Be Automated With AI?
Can A CMO Be Automated With AI?

The debate we should be having isn’t about replacement. 

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Which One Do Businesses In Malaysia And Singapore Prefer When Dealing With Inquiries, Human Support vs AI Agents? Here’s What We Found
Which One Do Businesses In Malaysia And Singapore Prefer When Dealing With Inquiries, Human Support vs AI Agents? Here’s What We Found

Here’s why humans still win on trust.

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Run marketing people actually buy from. It’s time to unlock your business growth.

With Advisory

HHTFI Now

HHTFI-Now
Do this, or your business will be dead soon
Do this, or your business will be dead soon

Take a few steps back for now. Start asking yourself these questions.

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You are missing this high-converting channel
You are missing this high-converting channel

While you can continue to stay active online, consider balancing your presence in the real-world channels too.

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Your referral strategy doesn’t quite work, does it?
Your referral strategy doesn’t quite work, does it?

Stop offering something not worthy to your affiliates.

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Internal Memo

Internal Memo
Use The Right Net For The Right Fish
Use The Right Net For The Right Fish

Instead of generalising our call-to-action buttons to Direct Message, WhatsApp text, live chat, email, or any other conversation-driven method, we use a simple online form.

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Products, Pricing Structure, Terms And Conditions
Products, Pricing Structure, Terms And Conditions

If we continue utilising the same set of documents, we will continue to lose opportunities to secure new customers.

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Take a week off. Come back stronger.
Take a week off. Come back stronger.

I'm assuming it's due to the recent strings of rejections you're getting from those potential partners we're approaching.

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Our marketing playbook for H2, 2026
Our marketing playbook for H2, 2026

Adam did ask me questions about its achievability, especially on the 30 per cent growth in revenue by the end of December. I told him that it’s going to work.

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It’s great to be back in action
It’s great to be back in action

I am taking this week to come up with the tactical structure we need to work on for the next 6 months.

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