People keep leaving your website right after they arrive. This is not good.
You spend tons of money (and time, of course) driving traffic to your website. They come, check out the homepage and then leave. This is frustrating indeed. The cycle repeats endlessly without any concrete idea of how to remedy it.
Here's how to fix it.
Simplify the menu. Simplify the navigation. Simplify the copywriting. Use authentic images and videos. Keep every page easy to understand and purposeful. Establish a proper handshake between connected pages. Create a journey instead of following your gut feeling. People leave because they can’t breathe after entering it. It’s either too cluttered, too confusing, too complex to understand, or it could be a combination of those. Having a website is pretty similar to having your own shop. Perhaps it’s time for you to learn a thing or two about how to make them stay longer, from IKEA.
Minimise your website’s bounce rate
Create a journey instead of following your gut feeling.
