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FAQs.

What Is AAR & Company?

AAR & Company is a marketing advisory and architecture company. Based in Malaysia, we serve Southeast Asian businesses. Our core competencies are related to marketing strategy, assisting and handholding their marketing team on executing it via the logic, templates and SOPs provided.

AAR & Company’s Purpose

Running a business in Southeast Asia is hard enough. Putting your hand into the marketing strategy will make it worse for you. The last thing you want to do is to try a bit of social media here or a content production there, and hope for ROIs. We exist to break this cycle. Our purpose is to guide businesses to grow their revenue, profit, cash flow, market share and brand reputation better and faster, via a marketing strategy that works. This is done via advisory and marketing architecture.

Services

We offer several services to the SMEs. Advisory is our flagship. All are subscription-based. Others include MarketingOS, Compass, and CMO. This subscription comes with both advisory and architecture.

Advisory

Dependent on the chosen Plan, our Advisory sessions vary between twice a month and once a month. We integrate into your team to offer strategic guidance, restructure the execution, and help them generate results quickly. Usually, we will run the Capability Audit first. Advisory is an excellent option if you want more direction or personalised hand-holding. It is like you have a second brain for your marketing.

Marketing Architecture

The term architecture refers to our logic, templates and SOPs. These documentations complement our Advisory services. They are designed to simplify the marketing execution. Each of the documents is updated every 6 months.

HHTFI

HHTFI, or Here’s How To Fix It, is the high-utility WhatsApp Channel where we share marketing how-tos and SOPs almost-daily. Unlike traditional channels that offer only marketing theories, HHTFI delivers sharp 1-minute reads, bite-sized marketing strategies that will fix your marketing challenges.

Expected Results

Some customers see a tangible impact within the four (4) three months. Others, especially those overhauling their approach, will take at least a year to experience the outcome. What we’ve learned is that the timing is highly dependent on how fast and effective the marketing execution is. The strategy will usually be ready in the first month itself.

Why AAR & Company?

Four reasons. One, we are affordable. Two, our methodology is simplified, thanks to the marketing architecture in hand. Three, we skip marketing theories. Our strategies are practical; many of them aren’t in the textbooks. And four, our strategies will continue to be sharper and better. Our templates and SOPs are fluid, as they are being refined every 6 months.

Ta-daa

What Is Ta-daa?

Ta-daa is AAR & Company’s editorial site. It’s where we publish marketing ideas that shape how modern marketing is understood and practised. Ta-daa explores the thinking behind it all through insights, interviews, micro-surveys, and subtle provocations. It's where we reflect on patterns, unpack insights from real work, and share signals from the edge of what’s next.

What Is Spotlight And Deep-Dive?

Through features like Spotlight and Deep Dive, we uncover thought leaders’ professional journeys, stories, business decisions, marketing lessons, and even missteps that shaped their businesses. By bringing these stories to light, Ta-daa offers readers an authentic source of inspiration and perspective. It's where experience meets reflection, curated not to just impress, but to remind us that growth comes from doing, trying, failing, and trying again.

Help

If our FAQs don’t quite answer your questions, and you need more help, reach out to us here. Fill out the form. Our marketing advisor will reach out via WhatsApp almost immediately.

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