The problem is not a lack of ideas, capital, or ambition. Rather, it is the absence of one critical but often overlooked foundation. And that is the marketing infrastructure.

The CxO voice doesn’t just support marketing. In many ways, it is the marketing.

If you’re appointing adjunct professors for the cameras, you’re doing it wrong.

I prefer to have our customers’ success as our growth engine.

Companies that strip away the human element too soon are playing with their customers’ trust dangerously.

And in a world where “strategist” is too easily claimed, the results will always tell you who’s the real deal.

Each of these examples underscores the same shift: moving from campaign-centric promotion to continuous publishing.

It’s when you start to sense that disconnect. When things don’t feel sharp anymore.

2026 is all about making the customers see the real value in us. There’s now less margin for error.

Most companies try to push harder on the same strategies, hoping things will bounce back.

If growth is the goal, start from the core. Fix the structure. Build the foundation. And then execute with confidence.

The danger here is that when businesses notice this shift, it’s often too late.

If your ideal customer’s life has already changed, but your business and marketing haven't, why would they still need you?

It’s not about budget size. It’s about how the budget is optimised.

Ta-daa is how we break the ice. Creating conversation is never this cool.