INSIGHTS
ALL
Why Malaysian SMEs Struggle To Scale Without Marketing Infrastructure
The problem is not a lack of ideas, capital, or ambition. Rather, it is the absence of one critical but often overlooked foundation. And that is the marketing infrastructure.
Why The CxO Voice Matters More Than Ever In Marketing
The CxO voice doesn’t just support marketing. In many ways, it is the marketing.
Adjunct Professorship: A New Marketing Tool For Universities In Malaysia
If you’re appointing adjunct professors for the cameras, you’re doing it wrong.
My Approach To Building A Lean, Profitable Marketing Advisory In Southeast Asia
I prefer to have our customers’ success as our growth engine.
Why Over-Relying On Automation Will Cost Companies Their Customers
Companies that strip away the human element too soon are playing with their customers’ trust dangerously.
Marketing Strategist: 6 Things That Separate Pros From Pretenders
And in a world where “strategist” is too easily claimed, the results will always tell you who’s the real deal.
From Marketing To Publishing: What Red Bull, LEGO, And Michelin Teach Us
Each of these examples underscores the same shift: moving from campaign-centric promotion to continuous publishing.
How To Know The Best Time To Revamp Your Business Website
It’s when you start to sense that disconnect. When things don’t feel sharp anymore.
2026 Will Be Even Tougher Than Before. Here's Why You Need A New Marketing Playbook
2026 is all about making the customers see the real value in us. There’s now less margin for error.
Here's How To Combat Declining Sales
Most companies try to push harder on the same strategies, hoping things will bounce back.
Marketing Without Strategy Is A Waste Of Time, Here’s Why
If growth is the goal, start from the core. Fix the structure. Build the foundation. And then execute with confidence.
The Slow Collapse: What Happens When People Don't See Your Business As Relevant To Their Life Anymore
The danger here is that when businesses notice this shift, it’s often too late.
This One Thing Will Crush Your Business Fast If Your Marketing Strategy Remains The Same
If your ideal customer’s life has already changed, but your business and marketing haven't, why would they still need you?
Could Investing MYR3,000 Per Month In A Conversion-Driven Marketing Strategy Spark 30 Per Cent Growth Annually?
It’s not about budget size. It’s about how the budget is optimised.
What Is Ta-daa?
Ta-daa is how we break the ice. Creating conversation is never this cool.
How To Choose The Right Marketing Consultant In Malaysia If You’re An SME
They understand how SMEs operate.
Why Not Every Customer Needs To Trust You Before Buying
Not all marketing needs to take the long road.
You Can Try To Establish Credibility For Your Business, But Without A Proper Website, The Effort Will Fail
People nowadays rarely make decisions on impulse. They still want to verify.
When Your Engineers Start Doing Sales Or Get Fired, That’s The First Sign Your Business Is In Trouble
The runaway for this company is now numbered.
The Customer's Buying Behaviour Is Getting Complicated. Here's Why Fully Integrating Your Marketing Strategy Truly Matters
Buying behaviour is no longer linear, predictable, or even logical half the time. It’s fragmented, very complex, emotionally driven, and influenced by micro-moments you often overlook.
Smart ideas are just the start. Let’s turn them into your marketing wins.

