How AIMIR, a marketing VA, plugs your revenue leaks is by providing on-demand, fresh marketing ideas, strategic intelligence and execution support.

For small and medium enterprises, understanding this shift is crucial to maintaining healthy customer relationships in an era where consumer attention is increasingly guarded.

We have transitioned from the era of "social media" into the age of "interest media."

Customers are choosing DIY AI tools rather than paying for professional services.

If you are a seasoned professional beginning a new, serious entrepreneurship venture, you obviously aren't interested in unpredictable trends or high-risk business models.

For the typical SME owner, however, marketing is often seen as a volatile expense. It is usually the first thing to cut when times get tough. This reluctance is about two things: money and a short-sighted leadership mindset. 

Only those businesses with real value will survive.

At this stage of life, the smartest kind of business is all digital-based. It doesn’t squeeze your savings dry or demand your weekends.

To come up with that lead generation machine, it all begins with developing your Marketing Blueprint.

The problem is not a lack of ideas, capital, or ambition. Rather, it is the absence of one critical but often overlooked foundation. And that is the marketing infrastructure.

The CxO voice doesn’t just support marketing. In many ways, it is the marketing.

If you’re appointing adjunct professors for the cameras, you’re doing it wrong.

I prefer to have our customers’ success as our growth engine.

Companies that strip away the human element too soon are playing with their customers’ trust dangerously.

And in a world where “strategist” is too easily claimed, the results will always tell you who’s the real deal.

Each of these examples underscores the same shift: moving from campaign-centric promotion to continuous publishing.

It’s when you start to sense that disconnect. When things don’t feel sharp anymore.

2026 is all about making the customers see the real value in us. There’s now less margin for error.

Most companies try to push harder on the same strategies, hoping things will bounce back.

If growth is the goal, start from the core. Fix the structure. Build the foundation. And then execute with confidence.