INTERNAL MEMO
ALL
I need your help to play the Founder-led strategy to fast-track growth
Through you, this simple validation will strengthen our conversion push in a big way, better than through the 45-year-old brand.
![[Confidential] Ops BOBI](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/c374f129-9f13-440d-8410-9b9244aaf17f/Confidential%2C+Ops+BOBI.jpeg)
[Confidential] Ops BOBI
Introducing BOBI, as in “better outbound, better inbound" operation. Effective immediately, we are going to prioritise outbound marketing to spark awareness.
We either work together, or revenue will suffer, and you'll become obsolete
In football, the sales team is like strikers. Marketing is pretty much like midfielders. Right now, you are playing like a striker who doesn't trust your own teammates.
