INTERNAL MEMO
ALL
Ops BOBI: Meta Ads
At this stage, we can't afford to move away from algorithm-based platforms such as social media platforms and search engines. Soon, we will.
Community Building: Long-term is all about going direct
These databases are only an asset if they are relevant, clean and active communications between them and us are being done.
Inquiries are coming, but conversion is zero
As a Lead-Gen Team, I want you to stop focusing purely on volume and start zooming in on the resonance of the offer—for now.
Stop. We are doing social media wrong
I want you to play social media in three precise ways if we want to unlock growth.
Traffic is up. Now we must make them stay
Getting their attention is one thing; now to make them stay is another story altogether.
No more stock images and videos. No more AI-based images and videos
I want the soul of the place, the soul of the product, the soul of our company and the soul of our people to be reflected out there.
Ops BOBI: Affiliates
They are our scouts, an extended ‘army’ of ground-level intelligence (read: informers who can introduce us to the rightful stakeholders), individuals who serve as our eyes and ears in the market to feed us high-intent data that leads to a potential quicker conversion.
Ops BOBI: Partnerships
They already have the attention of the customers we want to serve. They provide the customer base. And we provide the superior engine.
While others are still writing blogs, we build a whole damn magazine instead. Here's why
We need to be the go-to resource not just for the products and services we offer, but also for the entire industry.
We're no longer in the 90s. Our website needs to be sophisticatedly simple
To support our Ops BOBI, the website needs to reflect our brand, which covers a combination of authority, modern, future-proof, elegant, sophisticated, easy to navigate and simple.
![[Urgent] Knowledge Base](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/08247a3c-3e86-4703-8c9a-325db47ec49e/What+Is+A+Knowledge+Base%2C+And+How+Does+It+Work.jpg)
[Urgent] Knowledge Base
The idea is simple. I want any information that requires us to share with the customers to be accurate, updated and immediately available.
I need your help to play the Founder-led strategy to fast-track growth
Through you, this simple validation will strengthen our conversion push in a big way, better than through the 45-year-old brand.
![[Confidential] Ops BOBI](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/c374f129-9f13-440d-8410-9b9244aaf17f/Confidential%2C+Ops+BOBI.jpeg)
[Confidential] Ops BOBI
Introducing BOBI, as in “better outbound, better inbound" operation. Effective immediately, we are going to prioritise outbound marketing to spark awareness.
We either work together, or revenue will suffer, and you'll become obsolete
In football, the sales team is like strikers. Marketing is pretty much like midfielders. Right now, you are playing like a striker who doesn't trust your own teammates.
