INTERNAL MEMO
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Deep Dive: Another new way to open doors
This section has one focus. It is to reach out directly to C-suite executives and top-level decision-makers in Malaysia and Singapore.
Our lead-gen strategy is bleeding cash. Do these to minimise it
To avoid wasting more time, I want an urgent overhaul of our copywriting, creative and targeting parameters immediately.
![[URGENT] Marketing works hard to acquire customers, but our backend is leaking them. This is not good](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/59ffafd2-c93f-4e3b-bf11-90a298ef9281/%5BURGENT%5D+Marketing+works+hard+to+acquire+customers%2C+but+our+backend+is+leaking+them.+This+is+not+good.jpeg)
[URGENT] Marketing works hard to acquire customers, but our backend is leaking them. This is not good
Please understand one thing about retention. It is more than just a random customer satisfaction. It is an operational discipline.
Events, we need to play better here to win
it is the fastest way to acquire high-intent leads in bulk because it puts us in the same room as the decision-makers and individuals who are influencing the decisions that we’ve been chasing after, via LinkedIn.
Spotlight: A new way to open doors
The way to run this cold outreach is to make them feel completely harmless when they receive our text or email.
We must win the customer's first right of refusal unconscious decision
When any of them comes to a point where they need to buy a product or a service that we also have, we will be the first name they will think of.
We have a conversion problem
The moment those conversations are transferred to the Sales team, the momentum dies. We failed to close the deal.
Ops BOBI: Meta Ads
At this stage, we can't afford to move away from algorithm-based platforms such as social media platforms and search engines. Soon, we will.
Community Building: Long-term is all about going direct
These databases are only an asset if they are relevant, clean and active communications between them and us are being done.
Inquiries are coming, but conversion is zero
As a Lead-Gen Team, I want you to stop focusing purely on volume and start zooming in on the resonance of the offer—for now.
Stop. We are doing social media wrong
I want you to play social media in three precise ways if we want to unlock growth.
Traffic is up. Now we must make them stay
Getting their attention is one thing; now to make them stay is another story altogether.
No more stock images and videos. No more AI-based images and videos
I want the soul of the place, the soul of the product, the soul of our company and the soul of our people to be reflected out there.
Ops BOBI: Affiliates
They are our scouts, an extended ‘army’ of ground-level intelligence (read: informers who can introduce us to the rightful stakeholders), individuals who serve as our eyes and ears in the market to feed us high-intent data that leads to a potential quicker conversion.
Ops BOBI: Partnerships
They already have the attention of the customers we want to serve. They provide the customer base. And we provide the superior engine.
While others are still writing blogs, we build a whole damn magazine instead. Here's why
We need to be the go-to resource not just for the products and services we offer, but also for the entire industry.
We're no longer in the 90s. Our website needs to be sophisticatedly simple
To support our Ops BOBI, the website needs to reflect our brand, which covers a combination of authority, modern, future-proof, elegant, sophisticated, easy to navigate and simple.
![[Urgent] Knowledge Base](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/08247a3c-3e86-4703-8c9a-325db47ec49e/What+Is+A+Knowledge+Base%2C+And+How+Does+It+Work.jpg)
[Urgent] Knowledge Base
The idea is simple. I want any information that requires us to share with the customers to be accurate, updated and immediately available.
