INTERNAL MEMO
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Use The Right Net For The Right Fish
Instead of generalising our call-to-action buttons to Direct Message, WhatsApp text, live chat, email, or any other conversation-driven method, we use a simple online form.
Products, Pricing Structure, Terms And Conditions
If we continue utilising the same set of documents, we will continue to lose opportunities to secure new customers.
Take a week off. Come back stronger.
I'm assuming it's due to the recent strings of rejections you're getting from those potential partners we're approaching.
Our marketing playbook for H2, 2026
Adam did ask me questions about its achievability, especially on the 30 per cent growth in revenue by the end of December. I told him that it’s going to work.
It’s great to be back in action
I am taking this week to come up with the tactical structure we need to work on for the next 6 months.
Marketing foundational phase completed. The results are here
If you look at the attached KPI Dashboard, we are now experiencing a 20 per cent growth in revenue compared to the performance at the end of H1 2025.
Congrats, Samantha and Content Team!
The best way to communicate with our community long-term should be direct. Relying on algorithms in between is just too expensive.
Deep Dive: Another new way to open doors
This section has one focus. It is to reach out directly to C-suite executives and top-level decision-makers in Malaysia and Singapore.
Our lead-gen strategy is bleeding cash. Do these to minimise it
To avoid wasting more time, I want an urgent overhaul of our copywriting, creative and targeting parameters immediately.
![[URGENT] Marketing works hard to acquire customers, but our backend is leaking them. This is not good](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/59ffafd2-c93f-4e3b-bf11-90a298ef9281/%5BURGENT%5D+Marketing+works+hard+to+acquire+customers%2C+but+our+backend+is+leaking+them.+This+is+not+good.jpeg)
[URGENT] Marketing works hard to acquire customers, but our backend is leaking them. This is not good
Please understand one thing about retention. It is more than just a random customer satisfaction. It is an operational discipline.
Events, we need to play better here to win
it is the fastest way to acquire high-intent leads in bulk because it puts us in the same room as the decision-makers and individuals who are influencing the decisions that we’ve been chasing after, via LinkedIn.
Spotlight: A new way to open doors
The way to run this cold outreach is to make them feel completely harmless when they receive our text or email.
We must win the customer's first right of refusal unconscious decision
When any of them comes to a point where they need to buy a product or a service that we also have, we will be the first name they will think of.
We have a conversion problem
The moment those conversations are transferred to the Sales team, the momentum dies. We failed to close the deal.
Ops BOBI: Meta Ads
At this stage, we can't afford to move away from algorithm-based platforms such as social media platforms and search engines. Soon, we will.
Community Building: Long-term is all about going direct
These databases are only an asset if they are relevant, clean and active communications between them and us are being done.
Inquiries are coming, but conversion is zero
As a Lead-Gen Team, I want you to stop focusing purely on volume and start zooming in on the resonance of the offer—for now.
Stop. We are doing social media wrong
I want you to play social media in three precise ways if we want to unlock growth.
