Azleen here. Thanks to you, our execution of Ops BOBI is now stabilising. The partnership and affiliate networks are becoming part of our valuable marketing assets. Our lead generation results are getting more predictable than ever. Now, we are entering a new phase—scaling it. This time, we are embarking on the email push to the end-customers. I want you and your new assistant to prioritise this over the next 30 days.
There are 4 parts, and please carefully take note of this.
One is the database. Similar to how you are doing it to acquire partners, the database must be highly selective. We need to populate lists from our CRM, business cards, direct email interactions, and LinkedIn contacts. Every entry must be carefully vetted. I want this database split into two clear segments: the cold and the warm. Your parameters for selecting the right contacts are these. First, identify only the CEOs, Managing Directors, COOs, and Directors of Operations. We are not interested in mid-level management. Only decision makers. Second, verify that these companies have a legitimate, logical need for our products and services. Again, they must be the potential end-customers, not partners. Please work with the management and sales teams to consolidate these contacts. This centralised database must be parked in our Knowledge Base.
Two is the narrative. It must be written from the boss-to-boss perspective to gain respect. It must reflect the weight of the individuals sending and receiving them. Work with the Content Team to produce scripts that resonate with them. Our call-to-action here is to get them to audit their current operations against our standards. The conclusion of every email must be a strong signature followed by a direct URL to our Audit page. The website team is working on the page right now, and the URL to it will be shared with you soon.
Three is the sender. The email must come from an individual with authority. I will come back to you soon to designate exactly whose email account we will be using. It will be a person of significant authority within this company. The goal is to ensure that when an MD or COO sees the name and designation in their inbox, the perceived status of the sender commands an immediate open. This is pretty much a psychological game I want to play where a peer is reaching out to a peer.
And four is the way this email needs to be sent out. I want to keep this simple. There will be no mass-mailing tools, no CRM sequences, and no email software needed. We will manually send exactly five emails per day. It prevents our domain from being flagged and, more importantly, it ensures that we treat every lead with the gravity it deserves. We do not need volumes of email replies. All we need is just one or two per month, that’s it.
If you’re not sure what to do, text me up. I can do a Google Meet call with you tomorrow since I won’t be around this week.
Azleen.
P.S. Thanks for reading. If you want better marketing results but don’t know where to start, fill out this form. Let's see if we can help you fix it next month.
