It is a semi-productised advisory system designed for SMEs keen to transform their non-performing marketing teams into high-performing ones.

Since October last year, the firm has maintained a consistent growth trajectory, securing an average of 1 new customer per month in Singapore.

By presenting each briefing as a leaked executive memo, the content provides a high-access look into private marketing playbooks, allowing the SMEs to extract actionable tactics directly from an unfiltered, boardroom-ready source.

Besides delivering the marketing blueprint and marketing playbook, we also lead and hand-hold a company's internal marketing team through the process of execution.

"Most SMEs out there are tired of buying pieces of a puzzle without understanding the bigger picture."

The initiative acknowledges a simple reality that consuming insightful thoughts and ideas doesn’t have to be difficult.

To generate real growth, it starts with the right questions.

The partnership has quickly demonstrated its effectiveness by securing three prominent SME customers for the marketing advisory service.

It will allow agencies to offer a more comprehensive, strategy-driven layer to their existing services, while maintaining the flexibility to serve their local markets in their own style.

Thanks to our strategic content power play, both production and distribution.

Every story matters. And sometimes, the simplest human story can shift how we see the world. We are all human after all.

“Most SMEs wait too long to explore new markets. By the time they do, their competitors have already built a stronger presence.”

As markets get tougher, many SMEs are starting to realise that their marketing playbook needs a serious upgrade. AAR & Company is offering exactly that.

It aims to simplify complex marketing terms with clear, real-world explanations.