AAR & Company Continues To Invest In Its Cognitive Lab
AAR & Company is deepening its investment in market intelligence by funnelling an undisclosed amount into its Cognitive Lab. The move strengthens the company’s presence as the preferred lead generation advisory firm in Southeast Asia.
The Cognitive Lab’s mission is to decipher purchasing behaviour, how customers think and act in the modern economy. By analysing the patterns behind a purchase and matching them with specific touchpoints, the Cognitive Lab builds a formula that enables businesses to execute their lead generation tactics with precision. This is done via its frameworks and SOPs that use the logic derived from the research outcome.
"Lead generation is usually treated as a grey area that is full of mystery, but it’s actually a study of how humans behave when they want to purchase something," says Azleen Abdul Rahim, the Senior Partner of AAR & Company. "Our continued investment in the Cognitive Lab is about building the formula that makes sales predictable. We take those complex patterns we find in the Cognitive Lab and turn them into simple, actionable SOPs that any business can install."
