AAR & Company Invites SMEs In Malaysia To Live Strategy Working Session On Lead Generation
A Malaysia-based lead generation advisory firm, AAR & Company, today announced the launch of Live Strategy, a new working session format designed around the live lead-generation problems SMEs are facing right now.
The firm is inviting eight SME owners to the first session, Live Strategy: Lead Generation, to be held online on Tuesday, 3 November 2026, from 10:00 to 11:30 AM (Malaysia Time). Priority is given to SMEs that have already invested in marketing but are struggling to see results — businesses with campaigns running, budgets committed, and little to show for it.
Unlike workshops, webinars, or traditional advisory work, Live Strategy is not a training, workshop or masterclass session. Each participant brings one lead-generation problem that is currently live in their business—a campaign that isn't converting, a message that isn't landing, or a channel decision that keeps getting deferred. The 90-minute session works through those problems against each business's real numbers, and each participant leaves with a clear direction of next-step decisions.
“Live Strategy works via interactions. It’s honest and real-time. We start with what's live, and the strategy comes out of the work itself," says Azleen Abdul Rahim
AAR & Company reports that SMEs increasingly want defined-scope engagements with clear end dates. They want to avoid vague, open-ended retainers.
Live Strategy is priced at RM 350 per seat, and the registration closes on 31 October 2026. The firm plans to run the format monthly.
"The session is small on purpose," Azleen added. "Eight seats means everyone brings a problem and everyone gets time on their own numbers. The point isn't to fill a room. It's to leave eight businesses with decisions they can act on immediately."
