The era of organic visibility on search engines and social media platforms is clearly coming to an end. The task to stay ahead of the algorithm is getting tougher than ever. If you want to generate leads from the organic marketing activities via any algorithm-based platforms, the challenge is super-crazy. You need to fight it, that’s one, and then you need to fight millions of others as well, too, to win it.
Here's how to fix it.
While playing on those platforms, you may want to consider growing direct traffic too. There are three ways to do this. One, get your community to remember or bookmark your website’s URL. Two, get your community to subscribe to your newsletters. And three, get your community to follow or subscribe to your WhatsApp/Telegram channel or group.
Direct traffic can be your Internet traffic’s fixed deposit. Keep on growing it. This is better than wasting your effort and time trying to win algorithms.