Please. Forget the AI-washing and metaverse hype. True marketing modernisation is about structural change—using these three fundamentals.

Outsourcing without strategy is just a temporary solution. It leads to scattered messaging, inconsistent branding, and a lack of long-term direction.

Here’s the truth you need to understand—companies without purpose don’t last.

Most of them started off the journey by copying what’s trending, tweaking what’s working for others, and hoping it takes off. This is exactly why so many businesses fail.

These are the people whom I called the non-visionary average-minded CEOs.

Are you showing up where your customers are looking?

A name that’s difficult to say is a name people won’t talk about.

I’ve tested a few, and these alternatives are not just effective—they’re game-changers.

You've been doing the normal marketing stuff—having a decent website, posting on social media, sending out emails, and maybe even running a series of paid advertising. But something feels off. You're not seeing the results you hoped for. You also have this strange feeling about whether your marketing efforts are enough. 

FYI, many businesses find themselves in this situation. They invest time and resources into marketing but fail to see a significant return. The truth is, there are signs your marketing needs a serious change. Ignoring these signs can lead to stagnation, lost revenue, and even customer churn. Check out these two major red flags indicating your marketing efforts are falling short.

While you can still focus on the search engine, social media and content creation for brand awareness, the three routes mentioned earlier provide direct access to your target audience and skip the algorithms completely, allowing you to deliver personalised messages right to them. And the best part is, it’s free.

We've physically met with numerous "Heads of Marketing" or "Marketing Directors" who were simply transferred from other departments with no real understanding of marketing—let alone a marketing strategy.

This approach minimises perceived risk, fosters confidence, and ultimately encourages conversions. 

There’s no quick fix here. It takes time to find the root cause and establish the solution.

Many businesses are falling for this so-called trend. The fundamental of marketing is actually to grow the ability to make people buy—again and again. This is done in a few simple ways.

Notice the line and avoid repeating their mistakes.

Now people have knowledge and control.

Many seem ‘okay’ to rely on luck or follow their competitor's playbook despite the latter being clueless about it too.

This is another way you may want to consider too.

Why must they buy from you?

Building a personal brand and gaining the trust of your target audience usually takes time.