AAR & Company Launches Peopl Asia, A Storytelling Platform Featuring The Untold Stories of Asians

AAR & Company today announced the launch of Peopl Asia, a new digital storytelling platform dedicated to uncovering and sharing the real, untold stories of people across Asia.

Inspired by the power of human connection, Peopl Asia will spotlight personal journeys, from stories of resilience, triumph and setbacks, to quiet victories that rarely make it into mainstream narratives. The aim is simple. It is to bring forward voices that matter, in their own words, raw and unfiltered.

“We’ve seen how powerful stories can be in connecting people and building understanding. With Peopl Asia, we want to create a space where Asians can share who they are beyond titles, careers, or stereotypes. Just as people,” said Azleen Abdul Rahim, founder of AAR & Company and moderator of Peopl Asia.

For its initial rollout, Peopl Asia will be available exclusively on LinkedIn and Instagram, where audiences can engage directly with the stories as they unfold. A dedicated website is planned for launch at a later stage, providing an expanded home for these narratives. By focusing on authentic voices, Peopl Asia seeks to inspire, challenge, and connect people across the region. “Every story matters,” Azleen added. “And sometimes, the simplest human story can shift how we see the world. We are all human after all.”

Follow Peopl Asia on LinkedIn and Instagram to read the first stories and join the conversation.