AAR & Company And Tin Communications Strengthen Partnership To Advance Strategic Marketing For Singaporean SMEs
AAR & Company and Tin Communications have deepened their partnership, building on a collaboration that began in early 2025, to offer Singaporean SMEs more robust and strategic marketing support. The partnership has quickly demonstrated its effectiveness by securing three prominent SME customers for the marketing advisory service.
It started back in March 2025 as a practical working arrangement and has grown into a closer, more intentional alliance. Tin Communications brings its strong local footing, understanding of Singapore’s business landscape and superior marketing executions, while AAR & Company, via its white-labelling approach, contributes its structured marketing strategy to frameworks and SME-focused tools. Together, the two firms aim to give the local SMEs clearer direction at a time when effective marketing is becoming increasingly critical to survival and growth.
“Landing three key customers in under a year is a significant achievement for us. It reflects the immediate value we offer to the market,” says Azleen Abdul Rahim, AAR & Company’s Marketing Strategist.
The strengthened partnership offers SMEs access to a more integrated suite of guidance from strategic advisory to practical templates and hands-on workshops, assisting business owners in planning, prioritising, and investing their marketing resources with greater confidence.
Kartina Rosli, the CEO of Tin Communications, added, “The strong traction we have achieved validates our combined service model. We are now well-positioned to significantly expand our footprint in Singapore’s advisory market.”
For Tin Communications, the partnership adds a defined strategic layer to its existing strengths in tactical marketing executions and brand storytelling. For AAR & Company, it signals a reinforced commitment to supporting Singapore’s SME sector with an accessible, real-world marketing structure. Both firms share a common objective: to help Singaporean SMEs compete more effectively by grounding their marketing in a sharper, more deliberate strategy that works.
