Free Access To AAR & Company’s Profit-Focused Marketing System, Worth RM350,000, For Malaysia-Based SMEs

Marketing advisory firm AAR & Company will fully fund a program worth RM350,000 to help 100 Malaysia-based SMEs strengthen their marketing and grow profitably, without the need for big budgets or full-time CMOs.

Launching in October 2025, the program will provide selected SMEs with free access to Templates Plus, AAR & Company’s proprietary marketing system, alongside guided online briefing sessions via Google Meet. The aim is to help small businesses put in place structured, profit-focused marketing strategies they can act on immediately.

“This is the exact system we use internally with our paying customers,” said Azleen Abdul Rahim, Senior Partner and Marketing Strategist at AAR & Company. “We’ve tested it. Then we built a framework SMEs can apply straight away, without clueless hires or unnecessary spending.”

Funded entirely by AAR & Company, the initiative is a strategic investment in building stronger, more resilient Malaysia-based SMEs. While participation is free, the firm expects that some businesses will choose to continue with its advisory services after seeing measurable results from the system.

“If even 10 of these businesses grow more sustainably because of this, that’s a win for us,” Azleen said. “The right systems, paired with clear guidance, can transform how an SME approaches growth.”

Applications for the program will open soon, with the first group of SMEs expected to begin this October.