Azleen Abdul Rahim, Senior Partner Of AAR & Company, On Making Marketing Results Predictable

After spending the last 10 years deep in thought, trying not just understand patterns but also to test strategies, run experiments, and clean up a fair share of marketing messes, at last, I am able to come up with a framework that allows marketing results to be predictable. Yes, getting positive outcomes from marketing is no longer vague. There’s finally a formula. We’ve tested it ourselves. And it is predictable enough that we can now stop guessing and start executing.

That belief is what shaped AAR & Company and led me to build a series of marketing templates that actually work. As a matter of fact, these templates are being utilised in all our advisory services to customers across Southeast Asia. Thanks to our various conversations with selected people, failures we faced together with customers, pivots made, and several wins. Every template is built to solve something important. Well, I’ve personally seen enough scenarios myself where small marketing teams struggle big time to produce results.

To me, marketing must be affordable. You can see it from our advisory price. That’s why I’ve made it a point to keep things reasonable without watering down the quality. The way I see it, good marketing should be within reach. If the company can’t afford a consultant like AAR & Company, they can always opt for our marketing VA service. It’s free, forever.

So no, I’m not here to gatekeep strategy behind high retainers or contracts. There’s no such thing as a contract when a customer engages me for marketing advisory. I’m here to make life easy for all SMEs out there when it comes to marketing. When they succeed, I will too.