A KPI dashboard is a centralised management tool that tracks and visualises performance across every business touchpoint. For Southeast Asian SMEs, it serves as a unified source of truth, consolidating fragmented data from Google Analytics, social media, and manual logs into a single overview. This tool transforms complex data into actionable insights, ensuring the SMEs understand exactly where growth originates.
The dashboard tracks every single asset used, from websites, traffic sources, maps, searchability, review sites, social media, media relations, events, referrals, partnerships, databases, outreach, newsletters, e-commerce, ad performance, lead generation and paid customers, to retention.
The dashboard, which can be created easily using Google Sheets or MS Excel, monitors online visibility by measuring website health, including bounce rates and traffic sources such as organic search and referrals. It evaluates brand reputation by aggregating reviews from Google Business Profile and Facebook while tracking searchability through Domain Authority and global rankings. Beyond basic metrics, the tool measures thought leadership by monitoring the LinkedIn follower growth and posting frequency of key executives, ensuring the brand maintains authority in its niche.
