A Google Business Profile, previously known as Google My Business, is a free tool by Google that allows businesses to manage how they appear on Google Search and Google Maps. It serves as a digital storefront, helping potential customers find essential information such as a company’s location, contact details, operating hours, website, and customer reviews. A complete and optimised profile improves visibility and builds credibility, especially for businesses that rely on local customers.
When a business sets up its profile, it provides accurate and updated details about its operations. Google then displays this information when users search for the business name, related services, or relevant categories in the local area, primarily using Google Maps. The profile may include photos, customer reviews, directions, FAQs, and updates about promotions or events.
The effectiveness of a Google Business Profile lies in its ability to connect businesses with people at the moment they are actively searching. For example, if someone searches “coffee shop near me,” Google highlights nearby cafes with profiles that include maps, ratings, and opening hours. This makes it easier for customers to make decisions quickly and confidently.
Let’s say a small dental clinic registers for a Google Business Profile. When residents in the neighbourhood search “dentist near me,” the clinic’s profile appears with its location, phone number, reviews from patients, and even photos of the facility. This increases the chances of attracting new patients who might not have discovered the clinic otherwise. Over time, consistent updates and positive reviews strengthen the clinic’s reputation and encourage repeat visits.
