How To Generate B2B Leads On YouTube: 15 Critical Steps

23 Aug

Written By Azleen Abdul Rahim

YouTube isn’t just for cat videos. It’s quickly becoming a secret weapon for B2B marketers. In this Forbes Agency Council article, 15 experts unpack 15 critical steps every B2B brand should follow to generate quality leads via YouTube. From posting consistently to aligning content with different stages of the buyer’s journey, each tip is a small step toward turning YouTube into a reliable lead source.

They highlight the power of search: optimising your videos for discovery with SEO tactics like keyword-rich titles, full transcripts, and strategic metadata that can make your content more visible and impactful. But SEO isn’t enough on its own. The community also stresses engagement, encourages comments, likes, and subscriptions, and uses YouTube’s interactive tools (cards, end screens, CTAs) to drive viewers toward your website or content hub. This is a purposeful content creation, designed to educate prospects, showcase expertise, and guide them to take action.

Read the article in full on Forbes.

Azleen Abdul Rahim

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