If Email Is Your Main Strategy, You're Missing The Easiest Way To Build Authority

Let’s be real, most marketing emails never get read. With professionals swamped by nearly 150 emails a day, pushing messages into inboxes is often more interruption than an engagement.

Yet many of us still rely on email as our main strategy for building relationships and generating leads. The problem? Today’s audience is content-fatigued, self-directed, and increasingly numb to outreach that doesn’t offer real value, and a snappy subject line won’t cut it anymore. The solution? Shift from “push” to “pull.” Create valuable, evergreen content like articles, guides, or videos that attract your audience on their terms. That content builds trust, visibility, and credibility long after you hit publish.

Email still plays a role, but its job has changed. Instead of being the main event, it becomes the amplifier: a quick, thoughtful note pointing to a deeper idea or resource. Done well, this combo drives momentum without needing a complex funnel.

Effective marketing is a system, not isolated tactics. Keep emails short, match the tone to your content, and let audience behaviour guide your next move. Email becomes the reminder. Content is the reason. If you seriously want to earn attention instead of forcing it, then you might want to rethink the email-first playbook.

Read the article in full on Entrepreneur.