Small But Mighty: How SMEs Can Thrive In The Cognitive Economy
Small and medium-sized enterprises (SMEs) are often called the backbone of the global economy, for good reason. They make up more than 90% of businesses worldwide and contribute around 70% of global GDP. Yet, as we enter the fast-changing era of artificial intelligence and data-driven decision-making, many SMEs risk being left behind.
The World Economic Forum highlights that while large corporations are investing heavily in AI, automation, and advanced analytics, SMEs often lack the resources, expertise, and access to apply these same tools. This creates a widening gap in competitiveness and innovation.
But the story doesn’t end there. The article introduces a promising solution: a new kind of consulting model which is lightweight, agile, and collaborative, designed specifically for SMEs. Instead of the costly, one-size-fits-all approach traditionally associated with big consulting firms, this model focuses on practical, scalable strategies that SMEs can actually use. The goal is simple: to help smaller businesses harness data and AI, accelerate innovation, and build resilience in the face of uncertainty. For SMEs, the cognitive economy isn’t a threat, but an opportunity waiting to be unlocked.
