Are you hanging out at the right place?
You are active on Instagram. It has been close to a year since you started building your personal brand and your company’s brand there, and the results are encouraging so far. The engagement is growing, the images used are sharp, and the videos are getting good views. You’ve recorded a decent 11,000 followers and 850 followers for your business account. It’s just that there’s a problem. You have yet to score a significant number of customers for your content production company. It turned out that you are hanging out in front of the non-ideal audience. In marketing, the term is called Ideal Customer Profile or ICP. The other problem is that you are active only on Instagram.
Here’s how to fix it.
The first thing to do here is to identify who your primary target customer is, or the ICP. Get to know them. Then understand the places or platforms they are hanging out. Be active on those platforms. It’s just that you need to understand how those ICPs of yours search for the information that might lead them to find you. Social media is just one of those channels that makes you searchable.
Social media.
Search engines.
AI platforms.
Email.
Physical, real-life.
