This is another big reason why your revenue is declining
You’ve probably looked at your sales figures recently and blamed your marketing. Not enough good leads, right? It could be. But if you take a closer look at what’s actually standing between your business and a sale, you’ll realise lead generation isn't just the real problem here. It’s also the exact moment a customer suddenly decides to walk away from that payment page despite the fact that they are interested in the product or service.
Getting paid is where the purchasing journey stops most often. When you make customers fill out unnecessary fields, create a set of ridiculously difficult processes, or deal with unfriendly payment methods, they simply give up and walk away. You are losing them because paying you becomes a massive pain in the ass.
Here's how to fix it.
First, make yourself easy to deal with. Easy for them to pay you. Move away from unnecessary steps prior to that Pay button. Second, cut your online form fields down to absolute essentials. Finally, add one-click payment options like e-wallet, Apple Pay, Google Pay, or local instant transfers so customers can pay in seconds without typing out credit card details. Remove those, and you will automatically stop losing buyers at the finish line.
Simplify your purchasing journey
Once potential customers are interested, the rest of the journey towards that Pay Now button should be simple.
