Do you really think you can win searchability on AI?

Your social media feed is probably flooded with freelancers and marketing agencies promising to make you searchable on AI platforms. They claim to have the secret formula to make you top ChatGPT, Gemini, Claude or Perplexity. They are going to charge a decent amount of money for it. Is there some level of certainty there? This is the real question you need to honestly answer yourself.

The thing is this. Even the insiders who built those AI platforms cannot even promise that, what actually makes those freelancers and marketing agencies think they can deliver what they're promising. Are they saying that they know how to game the algorithms? Anyone trying to sell you a trick to game the system is definitely guessing. Trying to build a marketing strategy around the guessing game is a waste of time, resources and money. You are not a big brand. You can’t use their playbook to win the AI game.

Here's how to fix it.

Go back to basics. Commit to consistently producing content that answers real human problems. Write the articles for humans as regularly as possible, weekly, even if it is just a short 200 or 250-word piece. The longer, the better. When you focus on producing authentic and quality thoughts, opinions, facts, ideas and research, you naturally create the deep, detailed text that AI engines look for when pulling recommendations.

Then encourage your readers, subscribers and followers to engage with the content. In parallel, distribute it on other external platforms too. Keep your Google Business Profile active as well. By balancing the content productions with content distributions, you will trigger those algorithms to notice you instead of the other way around. The latter approach is both tiring and a losing game. Get your facts right. You mortals, cannot trick algorithms that evolve themselves every hour. Stop buying into the hype of self-proclaimed AI optimisation experts. Show up regularly, document your real-world expertise for actual people, and let the algorithms follow you naturally. Yes, it is that simple.