Here's how to get people to know you
You are incredibly good at what you do, or you could be among the best in your industry, but that doesn't matter if the right people can't find you. This explains why you don't have many customers either. Many companies make the mistake of prioritising the wrong channels or betting on one channel they are comfortable with, yet are unable to get traction from it. Just like them, you do not know how best to be discovered, what platforms to use and why those platforms are better than the ones you are using now.
Here's how to fix it.
You see, there are 5 approaches when it comes to discoverability.
Social Media. This is where platforms push your content to prospects based on their habits and interests. 2 social media channels are enough here.
Search Engines. This is for the active, high-intent buyers with an immediate, urgent problem to solve. Your website matters here.
AI Assistants. This is where you need to be mentioned, reviewed, and trusted across industry blogs and external websites. Have your content on those websites too.
Newsletters. This is where you communicate with your audience directly. Growing your list of emails is critical if you want to do this.
Human-to-Human. This is high on trust, slower but higher conversion rate. This is where partnerships and affiliates come into play.
Once you understand those 5, choose which combination of these will work well to your advantage. Build the right content for each. Open your eyes wider and start seeing them as a single, connected platform.
