Many entrepreneurs believe marketing begins with social media, a website and ads. So they throw money at those things, only to wonder why people don’t buy three months later.
The starting point should be at the offer part.
An offer refers to the core architecture of what you sell. It encompasses your products, the description of those products, what they do, what problems it solves, who is it for, the benefits of them, the ecosystem of services that surround and support them, why purchasing them and how to purchase them. If your products are excellent but the buying process is confusing, or the bundled services don't clearly solve the customer's pain point, your marketing will fail before it even begins. Before you try to get people to know you, make sure you give them something irresistible to buy.
Here’s how to fix it.
Define each of the products as thoroughly as possible first. Don't just think of shouting out. Work on the documentation as detailed as possible on everything related to the products. This is important so that you will have answers to customers' future questions. Design a seamless buying path. Understand clearly how you want those customers out there to pay you. If it takes too many clicks, multiple steps, or a complex payment structure, change them immediately. Make everything super easy. Once you’re done fixing the offer first, the marketing will take care of itself.
