Amazing. You’ve been seduced by the promise to scale via social media, via search engines, via email marketing and via AI too much until you completely forget this one channel. It is a channel where trust plays a key role, unlike those that prioritise algorithms over everything else. Many forget that direct human-to-human interaction remains among the highest-converting business strategies in this part of the world.
This offline channel is called an event. It can be in the form of a one-on-one coffee chat, a quiet lunch session, or an intimate micro-event where real conversation takes place. Sitting across from someone cuts through so many unnecessary digital noises—building the kind of trust that no algorithm can create.
Here's how to fix it.
While you can continue to stay active online, consider balancing your presence in the real-world channels too. Allocate some effort to setting up face-to-face sessions and micro-gatherings. Use your digital presence simply to open doors, meet the right people and let genuine, human-to-human conversations do what they do best—build a strong bond that might lead to something beneficial. If done right, the conversion rate here is higher than what the online ones can offer.
