Are you still chasing for bigger and more reach? While getting more people to see your post is perfectly fine, many of the consumers are actively and quietly avoiding it. The exact number is 57 per cent. Yes, they are quietly running away from you. Did you know that we are entering the era of the deletist consumer? These are the people who don't just ignore your posts, your ads, and your other content, but find them invasive. These are the people who quietly hit that Block button. If your marketing feels desperate, you are building a reputation as an annoying brand.
Here's how to fix it.
Just stop trying to go viral with strangers. Please. Start building real and authentic awareness instead. Stop pushing the content too hard or too frequently. If the user doesn't gain a win or benefit out of your content, don't bother to post it or write about it. Those individuals or brands that are seen shouting loudly on social media don't necessarily win big. They might win the popularity segment, but probably not on the revenue and profit side of it. In most cases, it is those who stay quiet on the outside but serve the right audience with the right amount of content who are the ones winning big.
