Now people have knowledge and control.

Many seem ‘okay’ to rely on luck or follow their competitor's playbook despite the latter being clueless about it too.

This is another way you may want to consider too.

Why must they buy from you?

Building a personal brand and gaining the trust of your target audience usually takes time.

Use this third option instead.

Because they know that executing it too early may cost them a lot of money.

Do these 2 things and you will be okay.

Forget social media, SEO, email and all. They are too slow. Use these instead.