INTERNAL MEMO
ALL
While others are still writing blogs, we build a whole damn magazine instead. Here's why
We need to be the go-to resource not just for the products and services we offer, but also for the entire industry.
We're no longer in the 90s. Our website needs to be sophisticatedly simple
To support our Ops BOBI, the website needs to reflect our brand, which covers a combination of authority, modern, future-proof, elegant, sophisticated, easy to navigate and simple.
![[Urgent] Knowledge Base](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/08247a3c-3e86-4703-8c9a-325db47ec49e/What+Is+A+Knowledge+Base%2C+And+How+Does+It+Work.jpg)
[Urgent] Knowledge Base
The idea is simple. I want any information that requires us to share with the customers to be accurate, updated and immediately available.
I need your help to play the Founder-led strategy to fast-track growth
Through you, this simple validation will strengthen our conversion push in a big way, better than through the 45-year-old brand.
![[Confidential] Ops BOBI](https://images.squarespace-cdn.com/content/v1/66fe58d154da54756d9ef24f/c374f129-9f13-440d-8410-9b9244aaf17f/Confidential%2C+Ops+BOBI.jpeg)
[Confidential] Ops BOBI
Introducing BOBI, as in “better outbound, better inbound" operation. Effective immediately, we are going to prioritise outbound marketing to spark awareness.
We either work together, or revenue will suffer, and you'll become obsolete
In football, the sales team is like strikers. Marketing is pretty much like midfielders. Right now, you are playing like a striker who doesn't trust your own teammates.
