AAR & Company Brings Sharp Marketing Strategy To WhatsApp
AAR & Company is changing how SMEs in Malaysia, Singapore and Southeast Asia consume marketing strategy. The marketing advisory firm has officially launched a WhatsApp Channel earlier today, delivering fresh, sophisticated marketing ideas to subscribers almost every day.
The initiative acknowledges a simple reality that consuming insightful thoughts and ideas doesn’t have to be difficult. It can just be a click away. That being said, by moving to WhatsApp, AAR & Company delivers the marketing briefs directly to the palm of your hand.
"We believe great strategy should be easy to digest," the firm’s Senior Partner, Azleen Abdul Rahim, says. "Our WhatsApp Channel is all about providing one sharp thought each day that helps you see your brand or your market differently. At the same time, SMEs can text to the same WhatsApp number too, to answer their marketing challenges."
The channel covers a range of topics, from marketing insights, news, interviews, marketing glossary and others, all written with the clarity and marketing context, AAR & Company is known for. The service is free. Unlike traditional group chats, subscribers to this channel cannot see each other's phone numbers or profiles, ensuring a discreet and professional experience.
