AAR & Company 2026 Shift: High-Impact Marketing Advisory For SMEs

Today, AAR & Company announced a shift in its business model. For 2026, the firm is shifting its focus from a broad service menu to concentrate on a single, high-impact discipline: Marketing Advisory.

While the Malaysian and Singaporean markets have become crowded with marketing execution quick fixes, AAR & Company, on the other hand, is taking the opposite approach. The firm is shifting to an advisory-only model, prioritising the SMEs to take control of their marketing back internally. As part of this shift, the firm’s well-known workshops and templates are being repositioned. These resources will now serve exclusively as internal tools within the Advisory service, rather than being offered primarily as standalone products.

"Most SMEs out there are tired of buying pieces of a puzzle without understanding the bigger picture," says Azleen Abdul Rahim, AAR & Company’s Senior Partner. "They want to know what the final picture looks like. By focusing purely on advisory, we can help them understand Marketing better and build a cohesive strategy together rather than just selling them another tool."

This move is designed for the SMEs who are ready to use Marketing to acquire high-performing results. In 2026, AAR & Company wants to become the go-to marketing partner and be in the room where the big decisions are made.