What Is AAR & Company, And What Does It Do?
AAR & Company is a marketing advisory firm for Small and Medium Enterprises (SMEs) that resolves complex marketing challenges through personalised advisory. Positioned as a marketing partner, the firm is uniquely positioned to be on the customer’s side, to help the company achieve high-performance business outcomes, including increased revenue, profit, cash flow, market share, and brand reputation. The firm is based in Bukit Jelutong, Malaysia.
Besides delivering the marketing blueprint and marketing playbook, we also lead and hand-hold a company's internal marketing team through the process of execution. This ensures that marketing efforts are standardised, not isolated, and are aligned with the broader business vision, mission and objectives.
One of the firm's core value propositions is changing the perception and function of marketing within a business. We aim to transform a marketing department from a cost centre into a growth engine. This can be achieved through several strategic pillars:
Ready-to-use frameworks, templates and checklists. To avoid starting from scratch, we provide frameworks and formats that ensure consistency and allow teams to work faster.
Faster execution. By providing clarity and structure, we help businesses move ideas from the planning stage to execution much more quickly.
Better and balanced growth tracking. The firm introduces a simple yet effective KPI Dashboard that makes it easier for SMEs to see exactly what is working, allowing them to double down on the strategies that drive results.
AAR & Company understands the specific requirements of SMEs, focusing on quality services, value-for-money fees, and simple yet sharp frameworks. Their credibility is built on regional and global exposure, yet they offer a highly flexible business model. Notably, they provide engagements without long-term contracts, allowing clients the freedom to cancel at any time.
The firm and its Senior Partner, Azleen Abdul Rahim, also serve as a thought leader, offering insights into modern market trends, fresh ideas, opinions and other strategic content via its editorial site Ta-daa. AAR & Company marketing advisory service is available in Malaysia and Singapore through partners.
