Azleen Abdul Rahim’s "Internal Memo: Marketing" Hits 2,000 Subs In 11 Days: A New Benchmark For SME Authority

AAR & Company has announced that its strategic LinkedIn-based newsletter, The Internal Memo: Marketing, surpassed the 2,000-subscriber milestone within 11 days of introduction. It is positioned under its Senior Partner’s personal name, Azleen Abdul Rahim. Driven by a 94.5% view-to-impression ratio, the publication has transitioned from a launch experiment to a high-velocity intelligence hub for SME owners and decision-makers seeking market dominance.

This rapid growth velocity, achieving 2,000 organic subscribers in under 270 hours, is driven by the publication’s signature Internal Intelligence format. By presenting each briefing as a leaked executive memo, the content provides a high-access look into private marketing playbooks, allowing the SMEs to extract actionable tactics directly from an unfiltered, boardroom-ready source.

"Reaching 2,000 subscribers this quickly is magical, really. I didn’t see it coming though," says Azleen Abdul Rahim, Senior Partner at AAR & Company. "The way I see it, those SMEs out there don't need more content. They need the facts on how to scale. This Internal Memo: Marketing is formatted to be seen as a raw, unsanitised briefing that legacy experts aren't providing.

Following this milestone, AAR & Company will move toward a sovereign asset model. The firm will mirror the Internal Memo: Marketing on LinkedIn to be made available on Ta-daa too.