AAR & Company Expands Its Go-To-Market Partner Program In Malaysia And Singapore

AAR & Company, a Malaysia-based marketing advisory and architecture company, today announced the expansion of its Go-To-Market (GTM) Partner Program as the company is ready to onboard more business advisors across Malaysia and Singapore. The company is looking to partner with more business advisors in these two countries. By integrating AAR & Company’s marketing advisory and architecture into their existing set of services, it will strengthen the offer, making it complete and comprehensive.

“Our commitment to the customers is long-term. This is the very reason we want to go deep into the market via partners,” said Azleen Abdul Rahim. “We intend to have a strong presence in all Southeast Asian countries. Malaysia and Singapore are the toughest markets out there. I believe this partnership model can make it happen for us. If we help our partners win more deals, indirectly, we will win too.”

Because the advisory sessions and architecture used are delivered online, it removes the need for physical sessions. This allows the go-to-market partners to systematically run the customers’ engagement or activities smoothly. The partner program operates on a complete white-label model. Business advisory firms manage the front-facing customer relationships, open-door activities, proposal and commercial-related documentations, and pricing under their own brands. AAR & Company, as their deliverable partner, operates quietly and entirely behind the scenes, building and maintaining the marketing logics and frameworks.

Established business advisors in Malaysia and Singapore can inquire about the partner program here.