Founder-led, this is too powerful to ignore

Of late, brands are no longer a faceless company, be it on social media, the Internet or both. They feel like people. If your company is still hiding behind a logo and generic icons or images, you’re pretty much ghosting your own customers and potential customers. In this era where personalisation matters the most, trust is effectively built through the founder’s perspective. This is where the term "founder-led marketing" comes about. People want to buy from the person who understands their problem, not a committee that just wants their credit card.

Here's how to fix it.

Obviously, you need to step out from behind the brand. You need to be visible. Start sharing your own perspective on your industry, the behind-the-scenes logic of your decisions, and the lessons you learned from your biggest failures or wins. When you show the human thinking behind the business, you start becoming a thought leader with authentic ideas and opinions. This is one of many reasons why people will follow you or subscribe to what you think.