Stop tracking traffic. Start tracking revenue instead

You are celebrating good wins in your marketing reports. If you are focusing on the Inbound Marketing wins—the ever-growing Internet traffic, duration of stay on the website, and positive social media stats such as more likes, more shares, and bigger reach across your marketing push, you are actually tracking just one of many marketing metrics. While this is beneficial, it is not sufficient, especially to bring more opportunities into your pipeline for conversions. Inbound marketing alone won't help you to pay the bills back home. In marketing, there are other metrics as important as the Inbound Marketing ones.

Here's how to fix it.

Understand this. There are Outbound Marketing metrics you need to understand, execute and monitor. Then, of course, there are metrics for Inbound Marketing, which you already knew. There are Lead Generation metrics you need to track as well. After that, there are Conversion metrics too and finally, there are Community-Building metrics you must expand if you want your growth to sustain long-term. These are the entire marketing metrics framework you need to understand, execute, monitor and act accordingly based on the data there driven by your KPI Dashboard. By tracking the entire marketing journey, you are effectively tracking your revenue generation performance—a better way to get your numbers.