Elvis Lau, CEO Of Xtractify

On Turning An Unshakeable Idea Into A Real Business

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Spotlight

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Elvis Lau, CEO Of Xtractify, On Turning An Unshakeable Idea Into A Real Business
Elvis Lau, CEO Of Xtractify, On Turning An Unshakeable Idea Into A Real Business

At first, I thought entrepreneurship was mostly about having a good idea and building good technology. I learned very quickly that it wasn’t.

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Syahrizal Ismail, CEO Of Syajie Hotels & Resorts, On Why “We Can't Do It” Is Never An Option
Syahrizal Ismail, CEO Of Syajie Hotels & Resorts, On Why “We Can't Do It” Is Never An Option

Don’t tell me we cannot do it until you have tried everything.

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Siti Fatimah Mohd Nor, Kayr Brand’s MD, On Earning Trust By Solving Real Problems
Siti Fatimah Mohd Nor, Kayr Brand’s MD, On Earning Trust By Solving Real Problems

I learned that clients want someone who can understand their problem, give them advice, and help them make the right decision.

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What Is?

What Is
What Is Conversion In Marketing, And How Does It Work?
What Is Conversion In Marketing, And How Does It Work?

It occurs when a visitor completes a specific, intended action that moves them further down your sales pipeline. While getting someone to submit an enquiry form or request a quote is an essential first step, it is only half of the story. The ultimate goal is turning that qualified lead into a closed deal that generates actual revenue for your business.

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What Is A Tier-Based Pricing Structure, And How Does It Work?
What Is A Tier-Based Pricing Structure, And How Does It Work?

Instead of negotiating custom contracts for every lead, you give them clear options tailored to where they are today. It also anchors the value they will get effectively.

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What Is A Marketing Strategist, And What Is The Role All About?
What Is A Marketing Strategist, And What Is The Role All About?

They give your company clear direction, save you from costly distractions, and deploy your resources to build a business that scales.

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What Is Intent In Marketing, And How Does It Work?
What Is Intent In Marketing, And How Does It Work?

Intent in marketing operates by collecting and reading signals of their behaviour.

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Can you monetise your authority quicker?
Yes, if you have a marketing advisor.

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News

News
AAR & Company Launches Diagnose To Accelerate Growth For Ambitious Asian Businesses
AAR & Company Launches Diagnose To Accelerate Growth For Ambitious Asian Businesses

Over-tooled and over-executed marketing can be problematic. Thanks to having no CMO in the company to keep the strategy in order. 

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AAR & Company Launches Framewerks To Help Bootstrapping Companies Build Reliable Marketing Systems
AAR & Company Launches Framewerks To Help Bootstrapping Companies Build Reliable Marketing Systems

It replaces that cycle with clear, practical models that turn marketing into an organised operational system. Simply download it.

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Upverq Partners With AAR & Company To Offer Complete Business And Marketing System For Malaysian SMEs
Upverq Partners With AAR & Company To Offer Complete Business And Marketing System For Malaysian SMEs

With Upverq, you get an end-to-end advisory service where your core business goals directly guide your marketing execution.

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How-To

How-To
How To Own Your Marketing Strategy (No Matter Who Runs It)
How To Own Your Marketing Strategy (No Matter Who Runs It)

Retain your marketing strategy under your control. Structure it via the MarketingOS.

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How To Scale Your Marketing Results Without Increasing The Ad Budget
How To Scale Your Marketing Results Without Increasing The Ad Budget

To scale marketing to a whole new level without increasing ad spend, you must balance these two things.

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How To Build Referral Programs That Work, When Most Actually Don’t
How To Build Referral Programs That Work, When Most Actually Don’t

Asking for a referral before the customer has experienced the value of your product is a wasted effort.

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How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic
How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic

There are three ways you can immediately execute to acquire direct traffic.

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Marketing Advisors In Malaysia Will Avoid You If They Smell These Red Flags

If you are a CEO and your company operates like this, you are the absolute worst type of customer to deal with.

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Insights

Featured
Marketing Advisors In Malaysia Will Avoid You If They Smell These Red Flags
Marketing Advisors In Malaysia Will Avoid You If They Smell These Red Flags

If you are a CEO and your company operates like this, you are the absolute worst type of customer to deal with.

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Brand Positioning vs Value Proposition: What's The Difference?
Brand Positioning vs Value Proposition: What's The Difference?

People often use them interchangeably, without the slightest clue that they answer two entirely different questions.

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5 Big Signs Your Business Is Becoming Irrelevant, And The Ship Is Sinking Fast
5 Big Signs Your Business Is Becoming Irrelevant, And The Ship Is Sinking Fast

If you spot these signs, it’s very clear that your ship is sinking.

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Should You Focus More On AI, Search Engine, And Social Media Discoverability, Or On Subscriber-Growing Efforts More?
Should You Focus More On AI, Search Engine, And Social Media Discoverability, Or On Subscriber-Growing Efforts More?

The most resilient strategy is to treat discoverability not as the end goal, but as the engine that grows your owned subscriber list.

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Run marketing people actually buy from. It’s time to unlock your business growth.

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HHTFI Now

HHTFI-Now
This is another big reason why your revenue is declining
This is another big reason why your revenue is declining

Once potential customers are interested, the rest of the journey towards that Pay Now button should be simple.

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No sales? Your brand positioning could be the culprit
No sales? Your brand positioning could be the culprit

Your potential customers can’t answer this question: what makes you different from other companies offering almost the same thing?  When they can’t answer, they won’t buy.

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It's all about targeting one customer group at a time
It's all about targeting one customer group at a time

Once you know whom you are going to talk to, identify one context. This is the part where you need to answer one specific problem or pain point they are facing.

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Internal Memo

Internal Memo
Q4 Performance: Ending 2026 With Power
Q4 Performance: Ending 2026 With Power

Make the right move to go beyond and rely less on algorithm-driven platforms to monetise your online presence. 

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Improving Conversion: Come To The Meeting Prepared
Improving Conversion: Come To The Meeting Prepared

The information gathered from this initiative will allow you to refine tactics and minimise drop-offs. These will eventually accelerate your customer acquisition growth.

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The Power Of A Marketing Operating System
The Power Of A Marketing Operating System

It highlights flawed business areas that require your immediate attention.

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Use The Right Net For The Right Fish
Use The Right Net For The Right Fish

Instead of generalising our call-to-action buttons to Direct Message, WhatsApp text, live chat, email, or any other conversation-driven method, we use a simple online form.

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Products, Pricing Structure, Terms And Conditions
Products, Pricing Structure, Terms And Conditions

If we continue utilising the same set of documents, we will continue to lose opportunities to secure new customers.

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