Loo Yik Leong, Automateforce AI’s Global Head Of Business Development

On The Power Of Starting Before You Feel Ready

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Spotlight

Featured

Loo Yik Leong, Automateforce AI's Global Head Of Business Development, On The Power of Starting Before You Feel Ready

None of that came from knowing what I was doing. It came from being willing to start badly and stick with it long enough to get better.

Read more →

Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship

The surgeons restored blood flow to my body. In those weeks of physical limitation, I turned my attention to another heart — what in my tradition is called the qalb.

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Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos

That experience changed how I think about work, problem-solving, and leadership.

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MORE SPOTLIGHT

What Is?

What Is

What Is Intent In Marketing, And How Does It Work?

Intent in marketing operates by collecting and reading signals of their behaviour.

Read more →

What Is Branding, And How Does It Work?

While marketing is asking someone to buy from you, branding is the reason they choose you over a cheaper competitor.

Read more →

What Is A Digital Asset, And How Does It Work?

Your digital asset portfolio isn't just a collection of random links but a highly integrated engine.

Read more →

What Is A Mood Board, And How Does It Work?

Unlike the marketing blueprint, a mood board is the visual blueprint that helps the stakeholders understand the design and other creative direction proposed.

Read more →

MORE WHAT IS

Can you monetise your authority quicker?
Yes, if you have a marketing advisor.

Pay-As-You-Go Advisory

News

AAR & Company And Clapblue Form Strategic Global Partnership To Accelerate Business Growth

The partnership addresses a common market challenge: the gap between high-level business advisory and the tactical execution required to scale in fast-growing markets.

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AAR & Company Introduces New Website Design To Expand Marketing Advisory Services Across Southeast Asia

The visitor will know what we do, and why they must choose us, in less than a minute.

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AAR & Company Partners With Interconnect United To Bring Marketing Advisory To Public Sectors and Higher Learning Institutions In Malaysia

Interconnect United, an emerging consulting company specialising in talent acquisition, financial management, and employer branding, has a strong presence in the Malaysian public and education sectors.

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MORE NEWS

How-To

How To Scale Your Marketing Results Without Increasing The Ad Budget

To scale marketing to a whole new level without increasing ad spend, you must balance these two things.

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How To Build Referral Programs That Work, When Most Actually Don’t

Asking for a referral before the customer has experienced the value of your product is a wasted effort.

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How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic

There are three ways you can immediately execute to acquire direct traffic.

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How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide

To achieve it, the ultimate way to do more is by doing less.

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MORE HOW-TO

How A Marketing Advisor Can Help You Make Money Faster As A Solopreneur

So please. Future mistakes are brutally expensive.

Full Story

Insights

Featured

How A Marketing Advisor Can Help You Make Money Faster As A Solopreneur

So please. Future mistakes are brutally expensive.

Read more →

Beware: This Is How Big Brands Are Gaming AI To Win Search

Blindly trusting AI-curated recommendations is a massive trap.

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The 4,000% Turnaround: How Lip-Bu Tan Used Partnerships To Rebuild Cadence

When a business struggles to scale, the fastest path to market dominance is to stay calm, look outward, align with your ecosystem, come up with a win-win synergy via partnerships and build a solution that makes you impossible to replace.

Read more →

Can A CMO Be Automated With AI?

The debate we should be having isn’t about replacement.

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MORE INSIGHTS

Run marketing people actually buy from. It’s time to unlock your business growth.

With Advisory

HHTFI Now

HHTFI-Now

Who is covering the CMO work for your business?

This isn't a clever cost-cutting approach; it is expensive indecisiveness.

Read more →

Zero revenue? That’s because you spend too much time generating cold-warm leads

Bring those leads to the next two phases of your pipeline.

Read more →

Don't confuse attention with trust

If you keep mistaking a crowded room for a loyal customer base, your business will die sooner than you think.

Read more →

MORE HHTFI NOW

Internal Memo

Use The Right Net For The Right Fish

Instead of generalising our call-to-action buttons to Direct Message, WhatsApp text, live chat, email, or any other conversation-driven method, we use a simple online form.

Read more →

Products, Pricing Structure, Terms And Conditions

If we continue utilising the same set of documents, we will continue to lose opportunities to secure new customers.

Read more →

Take a week off. Come back stronger.

I'm assuming it's due to the recent strings of rejections you're getting from those potential partners we're approaching.

Read more →

Our marketing playbook for H2, 2026

Adam did ask me questions about its achievability, especially on the 30 per cent growth in revenue by the end of December. I told him that it’s going to work.

Read more →

It’s great to be back in action

I am taking this week to come up with the tactical structure we need to work on for the next 6 months.

Read more →

MORE INTERNAL MEMO

Loo Yik Leong, Automateforce AI’s Global Head Of Business Development

On The Power Of Starting Before You Feel Ready

Spotlight

None of that came from knowing what I was doing. It came from being willing to start badly and stick with it long enough to get better.

The surgeons restored blood flow to my body. In those weeks of physical limitation, I turned my attention to another heart — what in my tradition is called the qalb.

That experience changed how I think about work, problem-solving, and leadership.

What Is?

Intent in marketing operates by collecting and reading signals of their behaviour.

While marketing is asking someone to buy from you, branding is the reason they choose you over a cheaper competitor.

Your digital asset portfolio isn't just a collection of random links but a highly integrated engine.

Unlike the marketing blueprint, a mood board is the visual blueprint that helps the stakeholders understand the design and other creative direction proposed.

Can you monetise your authority quicker?Yes, if you have a marketing advisor.

News

The partnership addresses a common market challenge: the gap between high-level business advisory and the tactical execution required to scale in fast-growing markets.

The visitor will know what we do, and why they must choose us, in less than a minute.

Interconnect United, an emerging consulting company specialising in talent acquisition, financial management, and employer branding, has a strong presence in the Malaysian public and education sectors.

How-To

To scale marketing to a whole new level without increasing ad spend, you must balance these two things.

Asking for a referral before the customer has experienced the value of your product is a wasted effort.

There are three ways you can immediately execute to acquire direct traffic.

To achieve it, the ultimate way to do more is by doing less.

How A Marketing Advisor Can Help You Make Money Faster As A Solopreneur

So please. Future mistakes are brutally expensive.

Insights

So please. Future mistakes are brutally expensive.

Blindly trusting AI-curated recommendations is a massive trap.

When a business struggles to scale, the fastest path to market dominance is to stay calm, look outward, align with your ecosystem, come up with a win-win synergy via partnerships and build a solution that makes you impossible to replace.

The debate we should be having isn’t about replacement.

Run marketing people actually buy from. It’s time to unlock your business growth.

HHTFI Now

This isn't a clever cost-cutting approach; it is expensive indecisiveness.

Bring those leads to the next two phases of your pipeline.

If you keep mistaking a crowded room for a loyal customer base, your business will die sooner than you think.

Internal Memo

Instead of generalising our call-to-action buttons to Direct Message, WhatsApp text, live chat, email, or any other conversation-driven method, we use a simple online form.

If we continue utilising the same set of documents, we will continue to lose opportunities to secure new customers.

I'm assuming it's due to the recent strings of rejections you're getting from those potential partners we're approaching.

Adam did ask me questions about its achievability, especially on the 30 per cent growth in revenue by the end of December. I told him that it’s going to work.

I am taking this week to come up with the tactical structure we need to work on for the next 6 months.

Can you monetise your authority quicker?
Yes, if you have a marketing advisor.