Spotlight — Tadaa — AAR & Company

Spotlight

Hasannudin Saidin, CEO Coach Of Rubah Associates

On The Other Heart of Entrepreneurship

Spotlight

Featured

Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship

Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship

Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos

Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos

Marilyn Yim Of Way Forward, On Building High-Value Professional Relationships

Marilyn Yim Of Way Forward, On Building High-Value Professional Relationships

Hema Kangeson Of The Leaders Circle, On The Cost Of Outdated Organisational Mindset

Hema Kangeson Of The Leaders Circle, On The Cost Of Outdated Organisational Mindset

Kamae Lee, Business Development Specialist Of World Mode Malaysia, On Building A Culture Of Open Communication And Growth

Kamae Lee, Business Development Specialist Of World Mode Malaysia, On Building A Culture Of Open Communication And Growth

Kam Hashim, Founder Of Hashim Communications, On Helping Emerging Brands Unlock PR’s True Potential

Kam Hashim, Founder Of Hashim Communications, On Helping Emerging Brands Unlock PR’s True Potential

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What Is?

What Is

What Is A Knowledge Base, And How Does It Work?

What Is A Knowledge Base, And How Does It Work?

What Is Inbound Marketing, And How Does It Work?

What Is Inbound Marketing, And How Does It Work?

What Is Outbound Marketing, And How Does It Work?

What Is Outbound Marketing, And How Does It Work?

What Is Personal Branding, And How Does It Work?

What Is Personal Branding, And How Does It Work?

What Is A KPI Dashboard, And How Does It Work?

What Is A KPI Dashboard, And How Does It Work?

What Is Brand Marketing, And How Does It Work?

What Is An Invisible Funnel, And How Does It Work?

What Is An Invisible Funnel, And How Does It Work?

What Is User-Generated Content (UGC), And How Does It Work?

What Is User-Generated Content (UGC), And How Does It Work?

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Unsolved marketing problems?
You ask, we answer.

News

News

AAR & Company Deepens Partners-First Marketing Advisory In Singapore And Malaysia

AAR & Company Deepens Partners-First Marketing Advisory In Singapore And Malaysia

Azleen Abdul Rahim’s "Internal Memo: Marketing" Hits 2,000 Subs In 11 Days: A New Benchmark For SME Authority

Azleen Abdul Rahim’s "Internal Memo: Marketing" Hits 2,000 Subs In 11 Days: A New Benchmark For SME Authority

What Is AAR & Company, And What Does It Do?

What Is AAR & Company, And What Does It Do?

Insights

How Does AIMIR Plug Marketing Revenue Leaks? A Strategic Guide For SMEs In Malaysia And Singapore

How AIMIR, a marketing VA, plugs your revenue leaks is by providing on-demand, fresh marketing ideas, strategic intelligence and execution support.

Insights

Featured

How Does AIMIR Plug Marketing Revenue Leaks? A Strategic Guide For SMEs In Malaysia And Singapore

How Does AIMIR Plug Marketing Revenue Leaks? A Strategic Guide For SMEs In Malaysia And Singapore

Why 57% Of Consumers Avoid Brands: An SME Guide To Engaging The "Deletist Consumer"

Why 57% Of Consumers Avoid Brands: An SME Guide To Engaging The "Deletist Consumer"

Why Followers Don’t Matter Anymore: Here’s The New Secret To Going Viral

Why Followers Don’t Matter Anymore: Here’s The New Secret To Going Viral

1 In 4 Businesses Losing Customers To AI: Key Trends For 2026

1 In 4 Businesses Losing Customers To AI: Key Trends For 2026

Use These 5 Business Structures To Build A Sustainable, Long-Term Business

Use These 5 Business Structures To Build A Sustainable, Long-Term Business

Why Malaysian SMEs Are Falling Behind Their Southeast Asian Counterparts

Why Malaysian SMEs Are Falling Behind Their Southeast Asian Counterparts

3 Marketing Must-Dos For Malaysian And Southeast Asian Businesses To Beat The Upcoming 2026 Economic Squeeze

3 Marketing Must-Dos For Malaysian And Southeast Asian Businesses To Beat The Upcoming 2026 Economic Squeeze

How To Start A Small Business In Malaysia At 40 With Only RM280 A Month (Or Less)

How To Start A Small Business In Malaysia At 40 With Only RM280 A Month (Or Less)

MORE INSIGHTS

Surveys

Surveys

How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

What Matters More To Buyers, Brand Or Price? Here's What We Found

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Am I Marketing It Right?

Featured

AIMIR: Why Your B2B Ads Fail, The Shift From Meta To Google For Singapore-Based Engineering Company

AIMIR: Why Your B2B Ads Fail, The Shift From Meta To Google For Singapore-Based Engineering Company

AIMIR: Fractional vs. Full-Time CMO For SMEs: Why Your Full-Time CMO Is A Liability

AIMIR: Fractional vs. Full-Time CMO For SMEs: Why Your Full-Time CMO Is A Liability

AIMIR: How Can My Homestays Reduce Reliance On Airbnb, Agoda And Booking, And Get More Direct Bookings?

AIMIR: How Can My Homestays Reduce Reliance On Airbnb, Agoda And Booking, And Get More Direct Bookings?

AIMIR: We Are A Manufacturing Company, And We Use Linktree As The Website. Is This Okay?

AIMIR: We Are A Manufacturing Company, And We Use Linktree As The Website. Is This Okay?

MORE AIMIR RESPONSES

Unlock your business growth.
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Explore Advisory

Deep Dive

Beyond The Prescription: Building Trust And Accessibility In Malaysia’s Healthcare Map

Dr Israfil Merican, Vice President, Biopharma and Patient Access of Pharmaniaga Berhad, Shares

Deep Dive

Deep Dive

Beyond The Prescription: Building Trust And Accessibility In Malaysia’s Healthcare Map: Dr Israfil Merican, Vice President, Biopharma and Patient Access of Pharmaniaga Berhad, Shares

Blades And Creatives: Navigating Both Worlds Through Disciplined Storytelling. Ilmi Khalid, Founder Of Ilmkhal, Shares

Blades And Creatives: Navigating Both Worlds Through Disciplined Storytelling. Ilmi Khalid, Founder Of Ilmkhal, Shares

Moving The World Forward. Redefining An Industry, One Step At A Time. Hanif Wahid, Founder Of Delyva, Shares

Moving The World Forward. Redefining An Industry, One Step At A Time. Hanif Wahid, Founder Of Delyva, Shares

Staying Sharp And Humble In Law and Business Are Key To Success. Syamsul Adzha, Lawyer At Messrs Syamsul Adzha, Advocates & Solicitors, Shares

Staying Sharp And Humble In Law and Business Are Key To Success. Syamsul Adzha, Lawyer At Messrs Syamsul Adzha, Advocates & Solicitors, Shares

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Damn, That’s Good

Featured

The Psychology Behind IKEA’s Store Design And Why It Works So Brilliantly

The Psychology Behind IKEA’s Store Design And Why It Works So Brilliantly

This Is How Humans of New York Wins on Facebook Without Paying For Reach

This Is How Humans of New York Wins on Facebook Without Paying For Reach

Airbnb’s Instagram User-Generated Content Strategy That Effortlessly Attracts Engagement

Airbnb’s Instagram User-Generated Content Strategy That Effortlessly Attracts Engagement

Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

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How-Tos

How-To

How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide

How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide

How To Build A Marketing Department Bootstrapping For Strong Marketing Growth: A 3-Step Strategic Guide

How To Build A Marketing Department Bootstrapping For Strong Marketing Growth: A 3-Step Strategic Guide

How To Build Authentic Awareness And Win: A 6-Step Strategic Guide

How To Build Authentic Awareness And Win: A 6-Step Strategic Guide

How To Build A High-Conversion Customer Journey For B2B And B2C SMEs In Malaysia And Singapore: A 3-Step Strategic Guide

How To Build A High-Conversion Customer Journey For B2B And B2C SMEs In Malaysia And Singapore: A 3-Step Strategic Guide

How To Be Mentioned By AI Using GEO: An 8-Step Strategic Guide

How To Be Mentioned By AI Using GEO: An 8-Step Strategic Guide

Internal Memo

Internal Memo

I need your help to play the Founder-led strategy to fast-track growth

I need your help to play the Founder-led strategy to fast-track growth

[Confidential] Ops BOBI

[Confidential] Ops BOBI

We either work together, or revenue will suffer, and you'll become obsolete

We either work together, or revenue will suffer, and you'll become obsolete

We have a noise problem

We have a noise problem

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