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The marketing library

Spotlight

Hasannudin Saidin, CEO Coach Of Rubah Associates

On The Other Heart of Entrepreneurship

Spotlight

Featured

Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship

Hasannudin Saidin, CEO Coach Of Rubah Associates, On The Other Heart of Entrepreneurship

Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos

Ooi Lay Tin, A Senior Business Adviser And Career Coach, On Solving Problems Beyond Silos

Marilyn Yim Of Way Forward, On Building High-Value Professional Relationships

Marilyn Yim Of Way Forward, On Building High-Value Professional Relationships

Hema Kangeson Of The Leaders Circle, On The Cost Of Outdated Organisational Mindset

Hema Kangeson Of The Leaders Circle, On The Cost Of Outdated Organisational Mindset

Kamae Lee, Business Development Specialist Of World Mode Malaysia, On Building A Culture Of Open Communication And Growth

Kamae Lee, Business Development Specialist Of World Mode Malaysia, On Building A Culture Of Open Communication And Growth

Kam Hashim, Founder Of Hashim Communications, On Helping Emerging Brands Unlock PR’s True Potential

Kam Hashim, Founder Of Hashim Communications, On Helping Emerging Brands Unlock PR’s True Potential

MORE SPOTLIGHT

What Is?

What Is

What Is Branding, And How Does It Work?

What Is Branding, And How Does It Work?

What Is A Digital Asset, And How Does It Work?

What Is A Digital Asset, And How Does It Work?

What Is A Mood Board, And How Does It Work?

What Is A Mood Board, And How Does It Work?

What Is The Recommended Actions Document, And How Does It Work?

What Is The Recommended Actions Document, And How Does It Work?

What Is A Content Aggregator, And How Does It Work?

What Is A Content Aggregator, And How Does It Work?

What Is Performance Marketing, And How Does It Work?

What Is Performance Marketing, And How Does It Work?

What Is Social Proof, And How Does It Work?

What Is Social Proof, And How Does It Work?

What Is KOL Marketing, And How Does It Work?

What Is KOL Marketing, And How Does It Work?

MORE WHAT IS

Can your marketing deliver growth?
Audit your capability.

News

News

AAR & Company Continues To Invest In Its Cognitive Research Lab

AAR & Company Continues To Invest In Its Cognitive Research Lab

Building Business Growth Via Marketing Infrastructure

Building Business Growth Via Marketing Infrastructure

AAR & Company Launches MarketingOS For SMEs In Malaysia And Singapore

AAR & Company Launches MarketingOS For SMEs In Malaysia And Singapore

Insights

The lesson here is simple. Blindly trusting AI-curated recommendations is a massive trap.

Beware: This Is How Big Brands Are Gaming AI To Win Search

Insights

Featured

Beware: This Is How Big Brands Are Gaming AI To Win Search

Beware: This Is How Big Brands Are Gaming AI To Win Search

The 4,000% Turnaround: How Lip-Bu Tan Used Partnerships To Rebuild Cadence

The 4,000% Turnaround: How Lip-Bu Tan Used Partnerships To Rebuild Cadence

Can A CMO Be Automated With AI?

Can A CMO Be Automated With AI?

Beyond Content: What It Actually Takes To Be A Thought Leader In 2026

Beyond Content: What It Actually Takes To Be A Thought Leader In 2026

Why Is Your Marketing Generating High Engagement But Failing To Drive Revenue?

Why Is Your Marketing Generating High Engagement But Failing To Drive Revenue?

How Does AIMIR Plug Marketing Revenue Leaks? A Strategic Guide For SMEs In Malaysia And Singapore

How Does AIMIR Plug Marketing Revenue Leaks? A Strategic Guide For SMEs In Malaysia And Singapore

Why 57% Of Consumers Avoid Brands: An SME Guide To Engaging The "Deletist Consumer"

Why 57% Of Consumers Avoid Brands: An SME Guide To Engaging The "Deletist Consumer"

Why Followers Don’t Matter Anymore: Here’s The New Secret To Going Viral

Why Followers Don’t Matter Anymore: Here’s The New Secret To Going Viral

MORE INSIGHTS

Surveys

Surveys

Which One Do Businesses In Malaysia And Singapore Prefer When Dealing With Inquiries, Human Support vs AI Agents? Here’s What We Found

Which One Do Businesses In Malaysia And Singapore Prefer When Dealing With Inquiries, Human Support vs AI Agents? Here’s What We Found

How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

What Matters More To Buyers, Brand Or Price? Here's What We Found

MORE SURVEYS

Am I Marketing It Right?

Featured

AIMIR: Why Your B2B Ads Fail, The Shift From Meta To Google For Singapore-Based Engineering Company

AIMIR: Why Your B2B Ads Fail, The Shift From Meta To Google For Singapore-Based Engineering Company

AIMIR: Fractional vs. Full-Time CMO For SMEs: Why Your Full-Time CMO Is A Liability

AIMIR: Fractional vs. Full-Time CMO For SMEs: Why Your Full-Time CMO Is A Liability

AIMIR: How Can My Homestays Reduce Reliance On Airbnb, Agoda And Booking, And Get More Direct Bookings?

AIMIR: How Can My Homestays Reduce Reliance On Airbnb, Agoda And Booking, And Get More Direct Bookings?

AIMIR: We Are A Manufacturing Company, And We Use Linktree As The Website. Is This Okay?

AIMIR: We Are A Manufacturing Company, And We Use Linktree As The Website. Is This Okay?

MORE AIMIR RESPONSES

Run marketing people actually buy from. It’s time to unlock your business growth.

HHTFI Now

HHTFI-Now

Please, stop ignoring Google Business Profile

The "Me, Myself, and I" self-trap

The "Me, Myself, and I" self-trap

Show up daily, even if it's short

Show up daily, even if it's short

The proposal show-stopper

The proposal show-stopper

Stop tracking traffic. Start tracking revenue instead

Stop tracking traffic. Start tracking revenue instead

Founder-led, this is too powerful to ignore

Founder-led, this is too powerful to ignore

Deep Dive

Beyond The Prescription: Building Trust And Accessibility In Malaysia’s Healthcare Map

Dr Israfil Merican, Vice President, Biopharma and Patient Access of Pharmaniaga Berhad, Shares

Deep Dive

Deep Dive

Beyond The Prescription: Building Trust And Accessibility In Malaysia’s Healthcare Map: Dr Israfil Merican, Vice President, Biopharma and Patient Access of Pharmaniaga Berhad, Shares

Blades And Creatives: Navigating Both Worlds Through Disciplined Storytelling. Ilmi Khalid, Founder Of Ilmkhal, Shares

Blades And Creatives: Navigating Both Worlds Through Disciplined Storytelling. Ilmi Khalid, Founder Of Ilmkhal, Shares

Moving The World Forward. Redefining An Industry, One Step At A Time. Hanif Wahid, Founder Of Delyva, Shares

Moving The World Forward. Redefining An Industry, One Step At A Time. Hanif Wahid, Founder Of Delyva, Shares

Staying Sharp And Humble In Law and Business Are Key To Success. Syamsul Adzha, Lawyer At Messrs Syamsul Adzha, Advocates & Solicitors, Shares

Staying Sharp And Humble In Law and Business Are Key To Success. Syamsul Adzha, Lawyer At Messrs Syamsul Adzha, Advocates & Solicitors, Shares

MORE DEEP DIVE

Damn, That’s Good

Featured

The Psychology Behind IKEA’s Store Design And Why It Works So Brilliantly

The Psychology Behind IKEA’s Store Design And Why It Works So Brilliantly

This Is How Humans of New York Wins on Facebook Without Paying For Reach

This Is How Humans of New York Wins on Facebook Without Paying For Reach

Airbnb’s Instagram User-Generated Content Strategy That Effortlessly Attracts Engagement

Airbnb’s Instagram User-Generated Content Strategy That Effortlessly Attracts Engagement

Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

MORE DAMN, THAT’S GOOD

How-Tos

How-To

How To Scale Your Marketing Results Without Increasing The Ad Budget

How To Scale Your Marketing Results Without Increasing The Ad Budget

How To Build Referral Programs That Work, When Most Actually Don’t

How To Build Referral Programs That Work, When Most Actually Don’t

How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic

How To Stop Obsessing Over Internet Rankings And AI Search, And Start Winning At Direct Traffic

How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide

How To Grow More Sales Leads Without Increasing Your Workload: A 4-Step Strategic Guide

How To Build A Marketing Department Bootstrapping For Strong Marketing Growth: A 3-Step Strategic Guide

How To Build A Marketing Department Bootstrapping For Strong Marketing Growth: A 3-Step Strategic Guide

Internal Memo

Internal Memo

Our marketing playbook for H2, 2026

Our marketing playbook for H2, 2026

It’s great to be back in action

It’s great to be back in action

Marketing foundational phase completed. The results are here

Marketing foundational phase completed. The results are here

Congrats, Samantha and Content Team!

Congrats, Samantha and Content Team!

Deep Dive: Another new way to open doors

Deep Dive: Another new way to open doors

MORE INTERNAL MEMO

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